Google Business Profile Grader

What does this tool do?

The Google Business Profile Grader looks up your business on Google and checks the key signals that affect your local search rankings. It pulls real data — your actual review count, star rating, photo count, and whether you have a website linked, phone number listed, and opening hours set.

It then grades your profile against 12 factors that Google uses to rank businesses in local search results and the map pack.

This tool uses live data from Google. The review count, rating, and photos shown are your real numbers, not estimates.

How to use this tool

1. Enter your business name — use the exact name as it appears on Google Maps.
2. Enter your town or city — this helps find the right listing if there are businesses with similar names.
3. Click "Grade My Profile" — the tool searches Google for your business and returns a detailed grade.

Understanding the results

Each check is colour-coded:

• Green — this signal is present and working in your favour.
• Amber — cannot be verified remotely, or needs improvement.
• Red — this signal is missing. Fixing it will improve your rankings.

Focus on fixing red items first — these have the biggest impact on your local search position.