Practical advice on websites, pricing, and getting found online. Written for plumbers, electricians, builders, and barbers — not for marketers.
The honest breakdown — DIY builders, freelancers, and agencies compared. What you actually get at each price point and where most trades waste money.
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The 20 elements every Cambridge trade website needs to turn visitors into calls — from click-to-call buttons to local service pages and schema markup.
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Most trade websites don't bring in work. The five reasons they fail, the six things every trade site needs, and DIY vs freelancer compared.
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What Cambridge trade businesses need from a website to compete and get more local work.
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What Peterborough trade businesses need from a website to get more local calls — and why now is the time to act.
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What Cambourne trade businesses need from a website to get more calls — and why now, while competition is still low.
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The 20 elements every Peterborough trade website needs to turn local searches into calls — from click-to-call to PE-area service pages.
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Most electrician websites bury the phone number and load slowly. Seven changes that turn a dead website into a lead generator.
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Spread the cost of a professional website from £29/month. No contract, you own the files, live in 7 days.
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68% of UK local searches happen before anyone asks a neighbour. What a plumbing business website needs to bring in calls, and what it actually costs in 2026.
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Your trade business isn't showing up on Google in 2026. Here are the 7 most common reasons — map pack, local SEO, reviews, and site speed explained.
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The complete local SEO guide for UK trade businesses — Google Business Profile, reviews, citations, and website signals that get you into the local three-pack.
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Most tradesmen stop at 3–5 reviews. The exact system for getting 30+, the word-for-word ask template, and how review count moves your Google Maps ranking.
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The local three-pack gets 30–40% of all clicks on a local search. Complete profile, consistent reviews, matching website — here's exactly how to rank there.
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The psychology of social proof — why review count shapes whether a potential customer calls your trade business or scrolls to the next result.
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