Free Resources

Guides for Trade Businesses

Practical advice on websites, pricing, and getting found online. Written for plumbers, electricians, builders, and barbers — not for marketers.

How much does a website cost in the UK — 2026 price guide
Pricing

How Much Does a Website Cost in the UK? (2026)

The honest breakdown — DIY builders, freelancers, and agencies compared. What you actually get at each price point and where most trades waste money.

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Trades Website Checklist Cambridge 2026 — essential website elements for Cambridge trade businesses
Trade Websites

Trades Website Checklist Cambridge: 20 Things Every Site Needs

The 20 elements every Cambridge trade website needs to turn visitors into calls — from click-to-call buttons to local service pages and schema markup.

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Web design for tradesmen — why most trade websites fail and what works in 2026
Trade Websites

Web Design for Tradesmen: What Actually Works (2026)

Most trade websites don't bring in work. The five reasons they fail, the six things every trade site needs, and DIY vs freelancer compared.

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Web design Cambridge
Local SEO

Web Design Cambridge: What Local Businesses Need (2026)

What Cambridge trade businesses need from a website to compete and get more local work.

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Web design Peterborough — trade website for local businesses
Local SEO

Web Design Peterborough: What Local Businesses Need (2026)

What Peterborough trade businesses need from a website to get more local calls — and why now is the time to act.

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Web design Cambourne — trade website for local businesses
Local SEO

Web Design Cambourne: What Local Trades Need (2026)

What Cambourne trade businesses need from a website to get more calls — and why now, while competition is still low.

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Trades Website Checklist Peterborough 2026 — 20 must-haves for trade websites
Trade Websites

Trades Website Checklist Peterborough: 20 Must-Haves

The 20 elements every Peterborough trade website needs to turn local searches into calls — from click-to-call to PE-area service pages.

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Electrician website design — mobile homepage with click-to-call button and NICEIC badge
Trade Websites

Electrician Website Design: 7 Things That Get You More Calls

Most electrician websites bury the phone number and load slowly. Seven changes that turn a dead website into a lead generator.

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cheap websites for small businesses UK — mobile-first website on a laptop with clear pricing
Pricing

Pay Monthly Websites in Cambridgeshire

Spread the cost of a professional website from £29/month. No contract, you own the files, live in 7 days.

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Does your plumbing business need a website — AJ Web Design Cambridge
Plumber Marketing

Does Your Plumbing Business Need a Website? (Yes)

68% of UK local searches happen before anyone asks a neighbour. What a plumbing business website needs to bring in calls, and what it actually costs in 2026.

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Business not showing up on Google — AJ Web Design Cambridge
Local SEO

Business Not Showing Up on Google? 7 Reasons Why (2026)

Your trade business isn't showing up on Google in 2026. Here are the 7 most common reasons — map pack, local SEO, reviews, and site speed explained.

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Local SEO for trades — how to rank in your area on Google in 2026
Local SEO

Local SEO for Trades: How to Rank in Your Area (2026)

The complete local SEO guide for UK trade businesses — Google Business Profile, reviews, citations, and website signals that get you into the local three-pack.

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How to get more Google reviews for trades — review system and direct ask method for UK tradesmen
Local SEO

How to Get More Google Reviews (Guide for Tradesmen)

Most tradesmen stop at 3–5 reviews. The exact system for getting 30+, the word-for-word ask template, and how review count moves your Google Maps ranking.

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How to get to the top of Google Maps — local pack ranking guide for UK trades
Local SEO

How to Get to the Top of Google Maps (2026 Guide)

The local three-pack gets 30–40% of all clicks on a local search. Complete profile, consistent reviews, matching website — here's exactly how to rank there.

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Why customers trust trades with more reviews — social proof and review count psychology for UK tradesmen
Local SEO

Why Customers Trust Trades With More Reviews

The psychology of social proof — why review count shapes whether a potential customer calls your trade business or scrolls to the next result.

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