Free Resources

Guides for Trade Businesses

Practical advice on websites, pricing, and getting found online. Written for plumbers, electricians, builders, and barbers — not for marketers.

How much does a website cost in the UK — 2026 price guide
Pricing

How Much Does a Website Cost in the UK? (2026)

The honest breakdown — DIY builders, freelancers, and agencies compared. What you actually get at each price point and where most trades waste money.

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Web design for tradesmen — why most trade websites fail and what works in 2026
Trade Websites

Web Design for Tradesmen: What Actually Works (2026)

Most trade websites don't bring in work. The five reasons they fail, the six things every trade site needs, and DIY vs freelancer compared.

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Web design Cambridge
Local SEO

Web Design Cambridge: What Local Businesses Need (2026)

What Cambridge trade businesses need from a website to compete and get more local work.

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Electrician website design — mobile homepage with click-to-call button and NICEIC badge
Trade Websites

Electrician Website Design: 7 Things That Get You More Calls

Most electrician websites bury the phone number and load slowly. Seven changes that turn a dead website into a lead generator.

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cheap websites for small businesses UK — mobile-first website on a laptop with clear pricing
Pricing

Cheap Websites for Small Businesses UK: What £300 Gets You

Wix vs Squarespace vs hiring someone — compared honestly. What works at low budgets and what gets cut.

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Does your plumbing business need a website — AJ Web Design Cambridge
Plumber Marketing

Does Your Plumbing Business Need a Website? (Yes)

68% of UK local searches happen before anyone asks a neighbour. What a plumbing business website needs to bring in calls, and what it actually costs in 2026.

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Business not showing up on Google — AJ Web Design Cambridge
Local SEO

Business Not Showing Up on Google? 7 Reasons Why (2026)

Your trade business isn't showing up on Google in 2026. Here are the 7 most common reasons — map pack, local SEO, reviews, and site speed explained.

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Local SEO for trades — how to rank in your area on Google in 2026
Local SEO

Local SEO for Trades: How to Rank in Your Area (2026)

The complete local SEO guide for UK trade businesses — Google Business Profile, reviews, citations, and website signals that get you into the local three-pack.

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How to get to the top of Google Maps — local pack ranking guide for UK trades
Local SEO

How to Get to the Top of Google Maps (2026 Guide)

The local three-pack gets 30–40% of all clicks on a local search. Complete profile, consistent reviews, matching website — here's exactly how to rank there.

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