Branding AJ Web Design · Cambridge Published 8 May 2026

Logo Design for Trade Businesses

Most trade businesses operate without a proper logo — or with one that was knocked up in Word, downloaded from a free site, or handed over by a relative who "does a bit of design." That's fine when you're starting out, but the moment you're putting your name on a van, a uniform, or a website, a weak logo costs you credibility before a single word is read. For trade business websites in particular, the logo is the first thing a visitor sees — it sets the tone for everything that follows.

A logo creation is a professionally designed brand mark for your trade business — delivered in all formats needed for web, print, and signage. AJ Web Design provides two initial concepts, two rounds of revisions, and the final files as SVG, PNG (colour and monochrome), and PDF with transparent background. Price: £97 one-off.

£97one-off, no monthly fee

5working days to concepts

2concepts + 2 revision rounds

A logo package that covers everything you need

The £97 package includes every format and version a trade business is likely to need — for the website, for print, and for anyone who needs the files downstream (sign makers, uniform suppliers, printers).

SVG master file (scalable, no quality loss)

PNG — full colour, transparent background

PNG — monochrome (white + black versions)

PDF — print-ready for sign makers and printers

Two initial concepts to choose from

Two rounds of revisions on chosen direction

Brand colour hex codes and font names

Full ownership — all rights transfer on completion

Who logo creation is right for

This service suits trade businesses at two points: those just starting out who need something professional from day one, and established tradesmen who've been using a makeshift logo for years and want something that actually reflects the quality of their work. Plumbers, electricians, builders, landscapers, decorators, roofers — any trade where your name goes on a van or a website benefits from a logo that looks the part. It also pairs well with a website redesign when the whole brand needs refreshing together.

Logo creation vs Canva vs design agencies

Option	What you get	Typical cost
AJ logo creation	Custom design, SVG + PNG + PDF, full ownership, built for trades context	£97 one-off
Canva / DIY	Template-based, no SVG export on free plan, not unique, widely recognised as amateur	Free–£13/mo
Fiverr	Variable quality, often stock icons with name added, unclear file ownership	£15–£100+
Branding agency	Full brand strategy, multiple concepts, brand guidelines — rarely necessary for sole traders	£500–£3,000+

For a sole trader or small trade business, a branding agency is overkill and Canva is a liability. The middle ground — a proper custom logo at a flat trade price — is what this service covers.

A vector SVG logo scales from a business card at 50mm to a van wrap at 3 metres with no loss of quality. A PNG screenshot from Canva or a JPEG from a free logo maker will pixelate at print size — sign makers and vehicle wrap companies typically refuse them and ask for a vector file. Getting this right once saves a rebrand later.

Logo + website together. If you need both a logo and a website, the Professional Pack bundles logo creation, a full website build, Google Business Profile setup, schema audit, and citation building — all at a combined price that's cheaper than ordering each service separately.

What the process looks like

It starts with a short briefing — either a call or a written form — covering your trade, the type of work you do, any colours or styles you like (or want to avoid), and whether you want a text-only wordmark, an icon-based logo, or a combination mark. From there, two concepts are delivered within 5 working days. You pick one direction, request changes, and the final files are delivered after the revision rounds are complete.

Tools and process

Adobe Illustrator SVG / PDF / PNG Transparent background Vector format Print-ready files Colour + monochrome Font licensing

What clients say

"I'd been using a logo I made myself in Word for about four years. It was embarrassing but I kept putting it off. AJ turned it around in a week — two options, both looked miles better than what I had. The one I chose is now on my van and my website. Couldn't be happier with it."

Dave H. — Plumber, Cambridge

"Got the SVG file and everything else I needed for the sign maker. They said it was perfect. AJ also matched the logo colours to the website so the whole thing looks consistent. For £97 it's genuinely brilliant value."

Karen L. — Landscape gardener, Huntingdon

"I needed a logo quickly for a new van wrap. AJ had concepts back to me in four days and the final files ready the day after I approved them. Sign maker had no issues with the PDF — printed perfectly."

Rob F. — Electrician, Peterborough

Frequently asked questions about logo design

What file formats will I receive?+

You receive the logo in SVG (scalable master file), PNG (colour and monochrome versions), and PDF — all with transparent backgrounds. SVG scales to any size without quality loss, making it suitable for everything from business cards to van signage. PNG versions are ready to drop straight into your website or social media.

How many logo concepts will I see?+

You receive two distinct concepts based on a short briefing call or form. Each concept covers the full logo mark, typography, and colour palette. After reviewing both, you choose one direction to develop further — with two rounds of revisions included.

Will the logo work on van signage and printed materials?+

Yes. The SVG master file is vector-based, which means it scales to any size with no loss of quality — suitable for large-format print, vehicle livery, and signage. The PDF version is also print-ready. If you're working with a sign maker or printer, send them the SVG or PDF file.

Do I own the logo when it's done?+

Yes. Once the final payment is made, you own the logo outright — all rights transfer to you. You can use it on anything: website, van, uniform, social media, print. No licensing fees, no royalties.

Can I get a matching website to go with the logo?+

Yes. A logo pairs well with a matching website — consistent fonts, colours, and brand feel. The Professional Pack bundles logo creation with a full website build at a reduced combined price, which is the most cost-effective route if you need both.

How long does logo creation take?+

The initial concepts are delivered within 5 working days of the briefing. Revisions typically take 1–2 working days each. Most logos are finalised within 2 weeks from briefing to final files.

What if I already have a logo but want it updated?+

Logo refresh or vectorisation (converting a low-quality image to a proper vector file) is available at the same price. Send over what you have and I'll tell you the best approach — rebuild from scratch, refine the existing design, or convert and tidy the current file.

Cambridge logo design for trade businesses

AJ Web Design is based in Cambridge and creates logos for trade businesses across Cambridgeshire, Hertfordshire, Bedfordshire, Suffolk, and the wider UK. The whole process is remote — briefing, concepts, revisions, and file delivery all handled by email and phone. I cover Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, Bury St Edmunds, and anywhere else in the UK.

Get a logo that looks the part.

Tell me your trade and what you're after. I'll send concepts within 5 working days.

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