Professional Website for Trade Businesses
Most trade websites look like they were built in 2015 by a relative who knew a bit of HTML. Potential customers notice in 2026 — they check your website before they call. A site that’s slow, hard to read on a phone, or missing basic trust signals (testimonials, qualifications, a clear service area) costs you jobs before you even know someone was looking.
The Professional Website is built specifically for trades. Not a template dropped into a page builder — a hand-coded site optimised for fast loading, mobile use, and converting visitors into enquiries. If budget is tighter, the Starter Site covers the essentials for £297.
What’s included
Everything on this list is there for a reason. The WhatsApp button because that’s how most enquiries arrive — people message, they don’t call. The Google Maps embed because the first thing a local customer checks is whether you cover their area. The schema markup because it’s how Google knows what you do, where you do it, and which searches to show you for.
- Up to 7 custom pages: home, services, about, gallery, testimonials, area coverage, contact
- Mobile-first responsive design — built for the phone screen first, not as an afterthought
- Contact form + WhatsApp button (most trade enquiries come via WhatsApp)
- Google Maps embed showing your service area
- Testimonials section with real client quotes
- Photo gallery for your completed jobs
- LocalBusiness + Service schema markup for search visibility
- SSL certificate + domain setup
- Google Analytics 4 configured from day one
- One round of revisions included
Who the Professional Website is for
The Professional Website suits trade businesses that need more than a single page — plumbers, electricians, builders, joiners, plasterers, roofers, landscapers, gardeners, and cleaning companies. If you need a gallery, a service list, testimonials, and a service area map, this is the right package. Sole traders just starting out often begin with the Starter Site at £297 and upgrade once they need more pages.
- Trade businesses with 2+ services to showcase
- Anyone replacing a slow or outdated site that isn’t converting
- Businesses that want a photo gallery of completed jobs
- Trades looking to rank on Google locally for their area
Not sure how many pages you need? That’s what the discovery call is for. Most trades end up with 5 pages: home, services, about, gallery, and contact. Start lean, add pages when the work picks up. Adding a page later is easy — starting over with an agency isn’t.
Mobile-first
Over 70% of trade site visits come from a phone. Every page is built for the small screen first.
Google-ready
LocalBusiness and Service schema on every site. Done right — not bolted on as an afterthought.
Yours to keep
No platform lock-in. You own the files. Move hosting anytime, no permission needed.
Professional Website vs the alternatives
Most trade businesses compare three options before deciding. The full breakdown of costs and trade-offs is in the UK website cost guide.
| Factor | DIY (Wix / Squarespace) | Professional Website |
|---|---|---|
| Upfront cost | £0–£30/mo subscription | £497 one-off |
| 5-year total cost | £1,800+ | £694 (site + hosting) |
| Build time | You build it (20–40 hrs) | 5–7 working days |
| Mobile performance | Variable — template-dependent | Hand-coded, optimised |
| SEO schema markup | Basic, limited control | Full LocalBusiness schema |
| You own the files | No — locked into platform | Yes — fully portable |
How it works
Three steps from first call to live website.
Discovery call — 30 minutes
We cover your services, the areas you work in, your trade qualifications, and any photos or testimonials you already have. I’ll also look at what your competitors’ sites look like.
Design + build — 5–7 working days
I build the site and send you a preview link. One round of revisions is included — most clients want small copy changes and a photo swap or two.
Go live
Domain pointed, SSL active, Google Analytics confirmed. I send over handover notes and stay on for 30 days for minor tweaks. Most clients also add an AI pre-sales chatbot in the same week to capture enquiries around the clock.
Pricing
The £497 covers a hand-coded site built for your trade — not a template with your logo swapped in. I write the copy, set up the schema, configure Analytics, and test it on mobile before you see it. Most agencies charge £1,500–£3,000 for the same result. They have account managers and offices. I don’t.
| Package | What’s included | Price |
|---|---|---|
| Professional website | Up to 7 pages, all features above, 30 days post-launch support | £497 |
| + First year hosting | Everything above, plus 12 months on our UK VPS (fast, no shared hosting) | £43 first year |
After the first year, hosting renews at £49/yr. You can also bring your own hosting — I’ll deploy there at no extra charge.
Buy now — £497 or get a free quote first
How it’s built
Every Professional Website is hand-coded — no page builders, no WordPress, no bloat. That is why they load fast and score well on Google PageSpeed.
No plugins. No database. No scripts loading from six different servers. I built sites for revivemassagecambourne.co.uk and emilydowdfitness.co.uk the same way — both score 98–100 on PageSpeed Insights. When your site loads fast, people stay. When it’s slow, they’re already on your competitor’s page.
Every site ships with LocalBusiness and Service schema markup. That’s the structured data that tells Google exactly what you do, where you work, and how to reach you. Most DIY builders skip it. Some do it wrong. Either way, it costs you rankings.
What clients say about AJ Web Design
“A wonderful experience working with you on my website, couldn’t recommend AJ Web Design highly enough, thank you.”
— Emily Dowd Fitness, emilydowdfitness.co.uk, Cambridge
“I really love my business website. It looks professional and exactly how I wanted it. Thank you AJ Web Design.”
— Aneta Plutowska, revivemassagecambourne.co.uk
“I needed a website that looked professional and got my phone ringing. AJ had it live in five days. I got three new enquiries in the first week — one turned into a £2,000 kitchen refit job. Best £297 I ever spent.”
— Mark T., Kitchen Fitter, Cambridge
Frequently asked questions
These are the questions I get most from trades looking at the Professional Website.
Cambridge web design for trade businesses
I build websites for trade businesses across Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, Bury St Edmunds, and the surrounding areas. All work is done remotely — a couple of calls and a preview link, and your site is live.
Ready to get started?
Pay now and I’ll be in touch within 24 hours to kick off your project. Or call if you’d like to talk it through first.
Buy now — £497 07549 636 200 · WhatsApp me · Send a message