Grade your Google Business Profile with real data. See your review count, rating, photos, and what's missing from your listing.
Find out what's missing from your Google listing and why it's pushing you down the rankings.
The Google Business Profile Grader looks up your business on Google and checks the key signals that affect your local search rankings. It pulls real data — your actual review count, star rating, photo count, and whether you have a website linked, phone number listed, and opening hours set.
It then grades your profile against 12 factors that Google uses to rank businesses in local search results and the map pack.
This tool uses live data from Google. The review count, rating, and photos shown are your real numbers, not estimates.
Each check is colour-coded:
Focus on fixing red items first — these have the biggest impact on your local search position.
Yes. It searches Google Places for your business and pulls your actual review count, star rating, number of photos, phone number, website link, opening hours, and business categories. These are the same details customers see on Google Maps.
If the tool cannot find your business, you likely do not have a Google Business Profile. You can create one for free at business.google.com — it takes about 30 minutes and is one of the most impactful things you can do for local visibility.
A score of 70 or above means your profile is competitive with most local businesses. Aim for 80+ to stand out. Focus on fixing red items first, as these have the biggest impact on your local search rankings.
Amber items cannot be verified remotely through the Google Places API — things like whether you have posted recently, populated your Q&A section, or written a business description. These are still important, so check them manually on your profile.
Businesses with 20 or more reviews typically rank higher in local results. Quality matters too — aim for detailed, genuine reviews that mention specific services. Always respond to every review, positive or negative.
Google recommends at least 10 photos. Businesses with 10+ photos receive 42% more requests for directions and 35% more clicks to their website. Include photos of your work, your team, and your premises.
Yes. A complete, active Google Business Profile sends strong local signals to Google. It directly affects whether you appear in the local map pack — the three business listings shown at the top of local search results.
Post at least once a week using Google Posts. Update your photos quarterly. Respond to reviews within 24 hours. Check that your hours and contact details are always current, especially around holidays.