Estimate how many customers searched for your service this month and couldn't find you. See your missed revenue.
Estimate how many people searched for your service this month — and couldn't find you.
A new website from AJ Web Design typically pays for itself within 6–8 weeks.
The Lost Customers Calculator estimates how many people in your area searched for your type of service this month — and how many of them couldn't find you because of your current online presence.
It uses average monthly search volumes for common trade services in UK towns, combined with typical conversion rates, to estimate the revenue you may be losing to competitors with stronger online visibility.
Search volumes are UK averages for towns of similar size, based on publicly available keyword research data from Google. Actual volumes vary by location — larger cities have higher search volumes, smaller towns have lower.
We multiply estimated missed searchers by a conservative 3% conversion rate (searcher to paying customer) and your industry average job value. These are estimates based on industry benchmarks, not guarantees.
The numbers represent the total opportunity you are missing, not guaranteed lost sales. However, multiple studies show that businesses without a website lose the majority of local search traffic to competitors who do have one.
Google does not rank Facebook or Instagram pages in local search results. When someone searches "plumber near me" or "electrician Cambridge", Google shows websites and Google Business Profiles — not social media pages. Social media helps with referrals but not search discovery.
A website that is not mobile-friendly, loads slowly (over 3 seconds), has outdated information, uses old design patterns, or lacks basic SEO. If your site was built more than 3-4 years ago and has not been updated, it likely falls into this category.
For most trade businesses, a professionally built website pays for itself within 6-8 weeks through new customer enquiries. A single plumbing job (average £280) or electrical job (average £320) covers a significant portion of the investment.
Average job values are UK industry benchmarks: plumbers £280, electricians £320, builders £4,500, salons £65, restaurants £45, accountants £600, personal trainers £180, cleaners £120, childcare £800 per month.