A mobile-first website for a Cambridge personal trainer — with Lily, an AI chatbot connected live to Bookwhen. Prospects can check the class schedule, browse packages, and book in a single conversation.
Emily runs group fitness classes and 1:1 personal training sessions in Cambridge. Her business was growing through Instagram and word of mouth — but every new enquiry meant the same back-and-forth: what classes do you run, what do you charge, how do I book? She was answering the same questions repeatedly, from her phone, between sessions. She needed a website that looked the part and an AI assistant that could handle inbound questions without her having to pick up her phone every time someone new reached out.
What we built · what it cost
Emily chose the Professional package. Clean website, AI chatbot wired into Bookwhen, professional email — everything a growing PT business needs, nothing it doesn't.
Mobile-first, hand-coded, built for a fitness audience. Class schedule, package options, about section, and a booking CTA — all designed to convert a first-time visitor into an enquiry.
For Emily: a website she can actually send people to — one that looks professional on any phone and answers the first five questions before a prospect even opens the chatbot.
Powered by Claude AI. Lily knows Emily's class schedule, package prices, and availability. When someone asks how to book, Lily walks them through it and sends them straight to Bookwhen — no dead ends, no waiting for a reply.
For Emily: every enquiry gets a real answer, instantly, without her having to stop what she is doing. New clients convert while she is mid-session.
Lily connects directly to Emily's Bookwhen account. She can pull live class availability, tell prospects what is coming up, and hand off to the Bookwhen booking page at exactly the right moment in the conversation. No manual updates needed when the schedule changes.
For Emily: her Bookwhen schedule is already her source of truth — now her website knows it too. Update Bookwhen, the chatbot knows immediately.
The full picture
Professional Bundle
Everything above, one price
Emily saves £94 upfront — same monthly
The bundle is the straightforward choice for most growing businesses.
See our service packages →
Everything self-hosted on our VPS. No third-party chatbot subscriptions, no per-message fees beyond the AI API.