Case Study

Raquel NutriFit

A complete online presence for a Cambridge nutrition and fitness coach — custom website, AI pre-sales assistant, live calendar booking, business email, and a Notion-powered client management system.

Custom Website AI Chatbot Live Booking Notion CMS AI Client Assistant Business Email
Visit Raquel NutriFit →
Raquel NutriFit website — nutrition and fitness coach Cambridge
Business
Nutrition & Fitness Coach
Location
Cambridge, UK
Plan
Business
Live since
April 2026
The Brief

What Raquel needed

Raquel Macedo is a certified nutrition and fitness coach based in Cambridge. She was getting referrals through word of mouth but had no website — meaning every enquiry was a back-and-forth of WhatsApp messages and missed calls. She needed a professional online presence, a way to let prospects book a free intro call without the admin, and a system to manage her growing client base. The challenge: she wanted it all to feel seamless, and she did not want to learn any new software.

What we built · what it cost

Six pieces, working as one

Raquel chose the full stack — most clients start with two or three. Each piece is modular, priced individually, and built to talk to the others.

🌐

Professional Website

£497 one-off

Up to 5 pages. Mobile-first, hand-coded, full local SEO, loads in under 2 seconds.

For Raquel: a credible online front door — her brand green, her voice, her booking CTA front and centre.

✉️

Business Email Setup

£47 one-off

info@raquelnutrifit.co.uk forwards to Gmail. Booking confirmations send from luna@raquelnutrifit.co.uk via Resend.

For Raquel: professional from day one, but she still replies as herself, from the inbox she already uses.

🗂️

Notion Workspace Setup

£247 one-off

Eight linked databases: clients, check-ins, meal plans, workouts, exercises, assessments, metrics, goals.

For Raquel: her whole coaching practice in one place — no new software to learn.

💬

AI Notion Assistant

£397 setup + £49/month

Plain-English control over the Notion workspace. "How many active clients do I have?" "Assign the 2,200 kcal plan to Maria." Done.

For Raquel: she runs the back office by talking to it, not by clicking through it.

The full picture

Six services, paid individually: £1,682 + £78/month

Growth Site + Ongoing

Our top-tier bundle — everything, one price

£997 + £49/month

Raquel saves £685 upfront, £29 every month

The bundle is how most clients buy. It's how Raquel bought.

See the Growth bundle →

Raquel Review

5-star Google Business Profile review for AJ Web Design from Raquel NutriFit, nutrition and fitness coach Cambridge

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