Local SEOAJ Web Design · CambridgePublished 8 May 2026
Schema Markup Audit for Trade Business Websites
Most trade business websites have schema markup — but most of it is wrong. Either a plugin added a duplicate LocalBusiness block on every page, or the FAQPage schema doesn't match the visible questions, or self-written reviews are marked up in a way Google now penalises. The damage is invisible unless you know where to look: missed Rich Results, suppressed AI visibility, and local ranking signals that don't add up. A schema audit finds every error and tells you exactly what to fix.
A schema markup audit is a full review of every structured data block on your website — checked against Schema.org specifications and Google's Rich Results requirements. AJ Web Design audits every JSON-LD entity: types, required properties, duplicates, and eligibility for Rich Results features. Price: £147 one-off. Delivered within 48–72 hours.
£147one-off, no monthly fee
48–72hdelivery turnaround
30+schema checks performed
What the schema audit covers
Every structured data block on your site is tested — not just the homepage. Pages that are commonly missed include service pages, blog posts, and contact pages, all of which can carry schema errors that affect site-wide trust signals.
LocalBusiness entity — all required properties checked
Service schema — type, serviceType, areaServed, offers
FAQPage — questions matched against visible page content
BreadcrumbList — position values and item URLs verified
Prioritised fix report with exact corrections required
Who a schema audit is right for
Any trade business website built or last updated more than 12 months ago is likely carrying schema errors — Google's requirements change, and plugins that manage schema often add deprecated or conflicting markup without any warning. It's particularly valuable for businesses that have recently added a Google Business Profile and want their website schema to match it precisely — inconsistencies between GBP data and on-site LocalBusiness schema are one of the most common suppressors of local pack rankings.
Schema audit vs automated tools vs agency retainer
Option
What you get
Typical cost
AJ schema audit
30+ checks across all pages, prioritised fix report, implementation included for standard corrections
Tests one URL at a time, checks syntax only — won't catch duplicates, deprecated types or cross-page conflicts
Free + time
SEO agency
Schema review typically bundled into a monthly retainer — paying for ongoing management of a one-time fix
£400–£800/mo
For trade businesses running local SEO alongside their schema work, local citation building addresses the directory signals that schema markup alone cannot fix — the two services work on different layers of the same local ranking problem.
Google's structured data documentation lists over 40 required and recommended properties for LocalBusiness alone. Most trade business websites implement fewer than 10. The gap between what Google expects and what most sites provide is where ranking opportunities are lost.
Already have schema on your site? That's the most common starting point — and existing schema that's partly wrong is often worse than no schema at all. Duplicate LocalBusiness entities, for example, force Google to pick one arbitrarily, and it may pick the one with the old address or wrong phone number.
"My WordPress theme had been adding a LocalBusiness block on every single page — I had no idea. AJ found it, explained why it was a problem, and fixed it in the same report. Well worth £147 for that alone."
Dan W. — Electrician, Cambridge
"I'd been using a plugin that added star ratings to my service pages but it was using review schema based on my own description — apparently that's against Google's rules now. AJ flagged it and replaced it with the right markup. Didn't know any of this was an issue."
Karen S. — Cleaning company, Huntingdon
"The report was clear and practical — not a wall of technical jargon. Each error had a severity rating and the exact fix written out. The highest priority issues were sorted within a day."
Rob T. — Builder, Ely
Frequently asked questions about schema audits
Schema markup is structured data added to your website's code that tells Google what your business is, what services you offer, where you're located, and what questions you answer. For trade businesses, the most important types are LocalBusiness, Service, FAQPage, and BreadcrumbList. Google uses this data to power Rich Results — FAQ dropdowns and local pack features — and AI systems use it to extract accurate information about your business. Incorrect or missing schema means Google has to guess, and it often guesses wrong.
Every JSON-LD block on your site is checked against Schema.org specifications and Google's Rich Results requirements. This includes whether required properties are present, whether @type values are correct, whether duplicate entities exist, whether FAQPage questions match visible content, and whether your schema passes Google's Rich Results Test. The output is a prioritised list of fixes, not a generic report.
Incorrect schema can trigger Google manual actions if it contains misleading data — for example, self-written reviews marked up as third-party reviews, or star ratings for content that doesn't include reviews. Duplicate LocalBusiness blocks confuse Google's entity resolution and can dilute local ranking signals. Missing required properties means your site is ineligible for Rich Results it could otherwise qualify for.
The four most common errors on trade business sites: (1) LocalBusiness schema with missing or wrong address format. (2) Self-written reviews marked up as Review schema — Google has removed Rich Result eligibility for self-reviews. (3) FAQPage schema that doesn't match the visible FAQ text on the page. (4) Service pages that each output a duplicate LocalBusiness block instead of referencing the site-wide entity by ID.
The £147 price covers the audit and the prioritised fix report. Implementation of fixes is included for straightforward corrections — wrong property values, missing required fields, duplicate entity removal. For sites where schema is managed by a plugin, the report includes specific settings to change. For complex multi-page sites with template-embedded schema, implementation is scoped separately.
The audit and fix report are delivered within 48–72 hours of receiving your website URL. For sites with more than 20 pages or complex plugin-generated schema, allow up to 5 working days. You'll receive a document listing every issue found, the severity, and the exact fix required.
Yes — they serve different purposes. Your Google Business Profile tells Google about your business in Google's own ecosystem. Schema markup on your website tells Google and AI systems about your business in the context of your own domain. LocalBusiness schema on your site should match your GBP data exactly — consistent name, address, phone number, and business category. Discrepancies between your website schema and your GBP are a trust signal problem that can suppress both local rankings and AI visibility.
Cambridge schema audit for trade businesses
AJ Web Design is based in Cambridge and carries out schema audits for trade business websites across Cambridgeshire, Hertfordshire, Bedfordshire, Suffolk, and the wider UK. Everything is done remotely — I review your site, run the checks, and send the fix report. I cover Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, Bury St Edmunds, and anywhere else in the UK.
Get your schema checked and fixed.
Send me your website URL and I'll run the full audit within 48–72 hours.
