Monthly SEO Report + Call for Trade Businesses
Google gives you a mountain of data through Search Console and Analytics. The problem is that none of it tells you what to actually do. Impressions, clicks, average position, bounce rate: numbers with no verdict attached. This service reads that data for you each month, turns it into three or four sentences that matter, and then we get on a call so you can ask questions and leave knowing what's next.
What's included every month
A short written report, then a call. Everything is built around one question: is your search visibility going up or down, and what should you do about it?
Search visibility trend Are you appearing for more searches, or fewer?
Clicks and traffic How many people actually reached your site
Your top pages Which pages earn work and which are dead weight
New keywords you rank for Searches you've started showing up for
30-minute call Ask anything, leave knowing the plan
Agreed next steps The priorities for the month ahead, in writing
Who this service is for
Any trade business that wants to understand its own Google performance without becoming an SEO expert. It suits owners who have a website, have Search Console and Analytics connected, and want a monthly sanity check from someone who reads this data every day.
It's remote. The report lands in your inbox and the call happens over the phone or a screen share, whenever suits you that month. You don't need to prepare anything.
Why a report with a human beats a dashboard
Plenty of tools will email you an automated SEO dashboard. Most trades glance at it once and never open it again, because a dashboard doesn't tell you what to do: it just shows numbers going up and down with no story. The value isn't the data, it's the interpretation: knowing that a drop in one keyword doesn't matter but a drop in another means a competitor has moved.
A monthly call also keeps your SEO honest. It's a standing appointment where progress gets checked, so the work doesn't quietly stall between busy periods on the tools.
What it costs versus the alternatives
A full SEO retainer from an agency runs £500–£2,000 a month and usually locks you into a contract. An automated tool is cheap but you're on your own to make sense of it. This sits deliberately in between: proper interpretation and a real conversation, without agency pricing or a tie-in.
| Option | Cost | Human reads it | Monthly call |
|---|---|---|---|
| Automated dashboard | £0–£30/mo | No | No |
| SEO agency retainer | £500–£2,000/mo | Yes | Usually |
| DIY (your own time) | Your hours | You | No |
| AJ Web Design | £79/mo | Yes | Yes, 30 min |
One price. Nothing hidden.
No contract. Cancel any time and the reports and calls simply stop.
Frequently asked questions about the monthly SEO report
Cambridge SEO reporting for trade businesses
AJ Web Design is based in Cambridge and provides monthly SEO reporting and advice to trade businesses across Cambridgeshire and the UK. Plumbers, electricians, builders, decorators, landscapers, roofers, and barbers across Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds. Delivered remotely, no site visit needed.
Finally understand what Google is telling you.
A clear report and a real conversation every month. No jargon, no contract.
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