Everything a new UK trade business needs to get online and start getting calls. One page, hand-coded, mobile-first — live in a week.
A Starter Site is a single-page, hand-coded website for UK trade businesses — plumbers, electricians, builders, plasterers, tilers, decorators, cleaners, and gardeners. It includes a contact form, click-to-call button, Google Maps integration, and basic local SEO. Price: £297 one-off. Typical build time: 7 days. No monthly fees for the website itself.
What's included
A Starter Site includes eight things
Every Starter Site is hand-coded from scratch — no page builders, no templates, no bloat. Here is exactly what you get.
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Single-page responsive website Looks right on every phone, tablet, and desktop
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Mobile-first design Built for phones first — where your customers actually search
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Click-to-call button One tap to ring you — no typing, no friction
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Google Maps integration Shows your service area and helps local SEO
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Contact form Enquiries land straight in your inbox
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Basic local SEO setup Title tag, meta description, LocalBusiness schema
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SSL certificate Secure HTTPS — required by Google, trusted by customers
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Live in 7 days From content received to published — most go live in 5
Who it's for
Built for new UK trade businesses that need a professional presence fast
The Starter Site is the right choice if you are just getting your trade business online. It works for plumbers, electricians, builders, plasterers, tilers, painters and decorators, cleaners, and gardeners across Cambridge and the rest of the UK. If you already have a multi-page site in mind, the Professional Site (£497) is the better fit. Not sure? Get in touch — AJ can advise in five minutes.
How it compares
Starter Site vs DIY website builders
Wix, Squarespace, and GoDaddy charge a monthly fee forever. Here is how that compares to a one-off Starter Site over three years. For a full breakdown of what every price tier buys, see the website cost guide.
Feature
DIY Builder
Starter Site
Cost over 3 years
£468–£1,080+
£297
Monthly fee
£13–£30/mo forever
£0 (£49/yr hosting only)
You own the site
No — platform-locked
Yes — yours to keep
Hand-coded, no bloat
No
Yes
Local SEO included
Basic only
Yes — schema included
Live in 7 days
Maybe
Guaranteed
Pricing
£297 one-off. No monthly fees. You own the site.
£297
one-off payment
+ £49/year domain & hosting (optional add-on)
1-page websiteMobile-firstClick-to-callGoogle MapsContact formBasic SEOSSL includedLive in 7 days
A single responsive page with your business name, services listed, contact form, click-to-call button, Google Maps embed, basic on-page SEO (title tag, meta description, LocalBusiness schema), and SSL certificate. Domain registration and hosting are an optional add-on at £49 per year. No monthly fees for the website itself.
7 working days from receiving your content — business name, phone number, service list, and a photo if you have one. Most clients are live in 5 days. AJ Web Design is based in Cambridge and builds sites for trade businesses across the UK.
For a new trade business, yes. A one-page website with a clear services list, click-to-call button, Google Maps embed, and a contact form is enough to start converting local search traffic into phone calls. You can upgrade to the Professional Site (up to 5 pages, £497) at any time — it is built on the same codebase, so upgrading means adding pages, not starting over.
The Starter Site is one page — ideal for new trade businesses that need to get online quickly. The Professional Site is up to 5 pages and includes a services gallery, client reviews section, and full local SEO with schema markup throughout. The Professional Site costs £497 one-off. Both are hand-coded, mobile-first, and live in 7 days.
Yes — basic on-page SEO is included. This covers the page title tag, meta description, heading structure, LocalBusiness JSON-LD schema, and Google Maps integration. It does not include ongoing SEO work, citation building, or Google Business Profile setup — those are available as separate services.
Yes. You own the domain and all the files. There is no platform fee, no lock-in, and no ongoing fee for the website itself. The only recurring cost is hosting at £49 per year, which is optional — you can host it yourself or with any provider.
Business name, phone number, service area (town or region), a list of what you do, and a photo if you have one. AJ Web Design handles the design, copywriting, SEO setup, and deployment. Most clients provide their content in a single WhatsApp message or phone call.
Tech stack
How it's built
Every Starter Site is hand-coded — no WordPress, no page builders, no third-party plugins that break after an update.
HTML / CSSNginxNamecheapGoogle MapsJSON-LD SchemaSSL (Let's Encrypt)
Ready to get online?
Tell AJ what your business does and where you work — he'll have a quote back to you the same day.
