Web Design AJ Web Design · Cambridge Published 8 May 2026

Landing Page Design for Trade Businesses

Landing Page Design — £197 — AJ Web Design Cambridge

Most trade businesses send all their traffic — paid ads, Google searches, word-of-mouth referrals — to their homepage. The homepage tries to do everything at once: explain who you are, list every service, show testimonials, explain your process. It doesn't convert well because it's not built to. A landing page does one thing: turns a visitor looking for a specific service into a phone call or enquiry. That focus is what makes it work.

A landing page is a single-purpose page built around one service and one action — usually a phone call or contact form. AJ Web Design builds landing pages for trade businesses that are fast, mobile-first, and structured to convert paid or organic traffic into leads. No distractions, no multiple menus, no links to other pages. Just the service, the benefit, and the call to action. Price: £197 one-off.
£197one-off, no monthly fee
5–7working days to launch
1clear goal, zero distraction

What goes into a landing page

  1. 1

    A headline that speaks to the visitor's problem

    Not your company name. Not "Welcome". The first thing a visitor reads tells them whether they're in the right place. Something like "Emergency boiler repair in Cambridge — available today" converts. "Welcome to ABC Plumbing" doesn't.

  2. 2

    A prominent call to action above the fold

    On mobile, the phone number and a "Call now" button are visible before the visitor scrolls. On desktop, the form or contact button is in the top section. People who are ready to book shouldn't have to hunt.

  3. 3

    Trust signals in the right places

    Reviews, accreditations, years of experience, service area — placed where a hesitant visitor looks before deciding whether to call. Not in a long block at the bottom.

  4. 4

    Fast load and clean mobile layout

    If the page takes more than 3 seconds to load on mobile, most people leave. The page is built with optimised images and clean code — typically under 1 second on a decent connection.

  5. 5

    Schema markup and basic SEO foundations

    Correct heading structure, LocalBusiness schema, meta description, and canonical URL — so the page can rank organically over time, not just convert paid traffic.

A homepage has to serve your whole business. A landing page serves one campaign. Sending Google Ads traffic to your homepage is like putting up a billboard that says "we do everything" — most people scroll past. A landing page says exactly what the visitor searched for, exactly why you're the right choice, and exactly what to do next.

Who this is for

The landing page service is for tradespeople and local service businesses who want to run Google Ads or improve conversion from a specific service keyword, without rebuilding their whole website. It also works well as a standalone presence for a new service — testing demand before committing to a full site. If you're a plumber wanting a dedicated page for "emergency boiler repair Cambridge", an electrician running ads for "fuse box replacement", or a painter targeting a specific town, a landing page is the right tool. I write the copy based on a short call — you don't need to supply anything.

Google Ads Quality Score. Google rewards landing pages that closely match the ad keyword. A plumber whose ad says "emergency boiler repair Cambridge" and whose landing page repeats that phrase prominently, with a fast load time and clear CTA, gets a higher Quality Score — which means lower cost-per-click and better ad position. A generic homepage does the opposite.

What's included for £197

What you getDetail
Custom landing page design Built to match your brand colours and style. Not a template.
Copywriting included I write the headline, body copy, and CTA based on a short call. No copywriting knowledge needed on your end.
Mobile-first build Designed for phones first. Tap-to-call prominent, fast on mobile data.
Schema markup + SEO basics LocalBusiness schema, correct headings, meta description, canonical URL.
Launch and deployment I handle the technical setup. You get a live URL within 5–7 working days.

Hosting after launch is covered under the Monthly Site Care Plan (£29/mo). If you already have hosting, I can deploy there instead at no extra cost.

Call 07549 636 200 or message on WhatsApp — tell me the service and location you want to target and I'll tell you what the page would look like.

Tools and tech

HTML / CSS / JS Schema markup Google PageSpeed WebP images Tap-to-call Contact form GA4 tracking

What clients say

"I was spending money on Google Ads and getting maybe one call a week from it. AJ built a landing page for my boiler repair service and within the first month I was getting 4–5 calls a week from the same budget. The difference was obvious."

Dave H. — Gas engineer, Cambridge

"I didn't have a website at all, just a Facebook page. AJ built me a landing page in a week and now I've got something I can actually send people to. It's got my reviews, my number, and it looks professional. Job done."

Tanya B. — Cleaner, Huntingdon

"Quick turnaround and it actually does what it's supposed to. I get form submissions from it now, which I never got from my old homepage. Worth every penny."

Mark R. — Electrician, Ely

Frequently asked questions about landing page design

A full website has multiple pages covering your whole business. A landing page is one page with one goal — usually getting someone to call or fill in a form. It removes distraction and focuses the visitor on a single action. It works best when paired with Google Ads or a specific service campaign.
No. I write the copy based on a short call where we cover your service, your typical customer, and what you want them to do. You review and approve before it goes live. If you have existing copy you'd like to use, that's fine too.
Yes. Most trade enquiries come from mobile — someone searching on their phone on a lunch break or in the evening. The page is built mobile-first, meaning it's designed for small screens first and scales up to desktop. Tap-to-call is prominent on mobile.
Yes, that's one of the most common uses. A landing page converts better than sending ad traffic to your homepage because it's focused on one service and one action. I can advise on the page structure to maximise Quality Score if you're running ads.
Most landing pages are live within 5–7 working days from the initial call. There's no lengthy design process — it's a focused page built efficiently. You'll see a preview before it goes live.
The £197 fee includes the build. Hosting is covered under the Monthly Site Care Plan (£29/mo), which also keeps the page updated and secure. If you already have hosting, I can deploy to that instead.
Yes. A separate landing page per service is the most effective setup for paid traffic — a plumber, for example, might have separate pages for boiler repairs, bathroom installs, and emergency call-outs. Each page targets a specific search term and converts better as a result. Discounts apply for multiple pages built together.

Landing page design across Cambridge and the UK

AJ Web Design is based in Cambridge and builds landing pages for trade businesses across Cambridgeshire, Hertfordshire, Bedfordshire, Suffolk, and the wider UK. The whole process is done remotely — a short call, a draft for your review, then launch. Areas regularly covered include Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds.

One page. One goal. More calls.

Tell me the service and location. I'll handle the rest.

07549 636 200 WhatsApp · Send a message

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