AI Overviews Optimisation for Trade Businesses
Google now answers questions about local tradespeople before showing any links. A plumber searching "plumber Cambridge" sees an AI summary before the first organic result. If you're not in that summary, you're not in the room. This monthly service applies the content signals and structured data work that get you picked up by Google, ChatGPT, and Perplexity.
What happens each month
AI Overviews optimisation is not a one-off fix. AI models update their citation sets continuously, so the work is ongoing. Each month covers four areas:
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1
Citation audit
Check whether you appear in Google AI Overviews, ChatGPT, and Perplexity for your target queries. Record which pages are cited, which competitors appear, and what changed since last month.
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2
Structured data update
Maintain and improve the schema markup on your key service pages — Service, FAQPage, LocalBusiness entity signals. AI models use this to identify you as an authoritative answer.
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3
Content depth pass
Identify any service or FAQ content gaps that AI models are filling from competitors. Write or expand the relevant sections on your pages to fill those gaps directly.
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4
Report
Short monthly summary: where you appeared, what changed, what was updated, what we're targeting next month.
Who this is for
The AI Overviews service is for trade businesses that already have a website and want to stay visible as search changes. It is most valuable for plumbers, electricians, builders, roofers, and other tradespeople in competitive local markets where multiple similar businesses are competing for the same AI-generated answer slot. If you want to understand your current visibility before committing to a retainer, start with a GEO Visibility Audit first.
One monthly price. No hidden extras.
| Item | Cost | Notes |
|---|---|---|
| Monthly retainer | £99/mo | Rolling monthly. Cancel with one month's notice. |
| Initial GEO audit (optional) | From £97 | One-off. Recommended before starting the retainer. |
To get started, call 07549 636 200 or send a message below.
Tools and platforms targeted every month
What clients say
"I was invisible in the AI answers when I first spoke to AJ. After two months on the retainer, my business started showing up when people searched for plumbers in Cambridge. Worth every penny."
Tom H. — Plumber, Cambridge
"AJ explained what AI Overviews actually are in plain English. No jargon. Then he got to work and I started getting mentions in Google's AI summaries within a few months. Genuinely surprised."
Lindsey P. — Electrician, Huntingdon
"We'd never heard of GEO before AJ mentioned it. The monthly reports show exactly where we appear and what's improved. It keeps us ahead of competitors who are still only thinking about blue links."
Chris B. — Builder, St Neots
Frequently asked questions about AI Overviews optimisation
AI Overviews optimisation in Cambridge and across the UK
AJ Web Design is based in Cambridge and works with trade businesses across Cambridgeshire, Hertfordshire, Bedfordshire, Suffolk, and the wider UK. The AI Overviews retainer is a fully remote service — I access your website, run the checks, and implement changes without needing to visit. Areas where I track local AI results include Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds.
Be the business AI recommends.
Call to discuss your current visibility and whether this retainer makes sense for your situation.
07549 636 200 WhatsApp · Send a message