GEO & AI Visibility Audit for Trade Businesses
ChatGPT and Google AI Overviews are answering “best plumber in Cambridge” right now. Most trade business websites aren’t structured for AI tools to extract and cite them — they get skipped entirely. This audit tells you where your site stands across five AI visibility layers and gives you a ranked fix list with no fluff.
Five AI visibility layers, each scored and fixed
The audit runs your trade website against five layers that determine whether AI tools extract, attribute, and cite your content. Each layer is scored with specific fixes ranked by impact.
Extractability
Can AI tools pull clean, standalone answers from your pages? Checks declarative section openings, FAQ structure, and whether your content makes sense out of context.
Retrieval signals
Does your content match the queries AI systems are asked? Checks keyword specificity, entity naming, and whether your services are described in the language customers actually use.
Entity density
Are named entities — your trade, location, qualifications, brand — present in sufficient density for AI to build a knowledge graph around your business?
Experience signals
Does your content demonstrate real-world experience? Checks for first-person accounts, specific project references, and named credentials that AI systems use to assess authority.
Freshness
Does your content signal that it’s current? Checks for year references, recent dates, and content that reflects 2026 conditions rather than outdated information.
For trade businesses that want to know where they stand
The GEO audit is the right starting point if you have a live website and want to understand whether AI search tools can find and cite your business. It works for plumbers, electricians, builders, plasterers, tilers, painters, cleaners, and gardeners across Cambridge and the rest of the UK. It also makes sense before committing to the AI Overviews optimisation service — the audit shows the baseline, the monthly work moves you from there toward consistent citations.
GEO audit vs traditional SEO audit
Both audits are useful. They check different things. If you’ve had an SEO audit recently, a GEO audit is still worth doing — it covers ground that SEO tools don’t touch.
| What it checks | Traditional SEO Audit | GEO Audit (£97+) |
|---|---|---|
| Google keyword rankings | Yes | Indirect |
| Backlinks and domain authority | Yes | No |
| AI extractability of content | No | Yes |
| Entity density for AI knowledge graphs | No | Yes |
| Appearance in ChatGPT / Perplexity answers | No | Yes |
| Google AI Overviews visibility | No | Yes |
| Schema type completeness for AI | Partial | Yes |
Three options. One price per scope.
The £97 covers a single page — homepage or one service page — with a full 5-layer assessment and prioritised fix list. The full-site option adds up to 10 pages. The £297 option includes implementation: I make all the changes identified in the audit, no extra charge.
| Scope | What’s included | Price |
|---|---|---|
| Single page | Homepage or one service page — full 5-layer audit + fix list + PDF | £97 |
| Full site | Up to 10 pages — full 5-layer audit + prioritised fix list + PDF | £197 |
| Full site + fixes | Everything above, plus I implement all the changes for you | £297 |
To book: call 07549 636 200 or send a message with your website URL. I’ll confirm scope and timeline within one working day.
Tools and methods used in every audit
The audit combines manual content review with structured data checks and AI tool sampling. No automated reports — each layer is assessed against current AI behaviour.
What clients say
“I had no idea ChatGPT was being used to find local tradespeople. AJ ran the audit on my site and found three things that were blocking me. Fixed them in a week and I started showing up in AI answers shortly after.”
Paul H. — Electrician, Cambridge
“I’d been writing guides for my site for months and getting nothing from AI searches. The audit showed my content wasn’t structured for extraction. Two structural changes later and Perplexity was citing my pages.”
Karen B. — Builder, Huntingdon
“Worth every penny of the £97. The fix list was specific — not ‘improve your content’ but actual line-by-line changes. I did them myself in an afternoon. Now showing up where I wasn’t before.”
Tom S. — Plumber, St Neots
Frequently asked questions about the GEO audit
Cambridge GEO audits for trade businesses across the East of England
AJ Web Design is based in Cambridge and delivers GEO and AI visibility audits for sole traders and small trade businesses across Cambridgeshire and the wider UK. Areas covered include Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds, as well as Hertfordshire, Bedfordshire, and Suffolk. The audit is delivered remotely as a PDF — all I need is your website URL.
Ready to find out where you stand?
Drop me a message or call and I’ll confirm your site scope and have the audit back within 3 working days.
07549 636 200 WhatsApp · Send a message