GEO and AI visibility audit for UK trade businesses — 5-layer check by AJ Web Design
AI Search AJ Web Design · Cambridge Published 30 April 2026

GEO & AI Visibility Audit for Trade Businesses

Google isn’t the only place people look for a plumber, electrician, or builder anymore. A growing number of people ask ChatGPT, Perplexity, or Google’s AI Overview directly: “who’s a good electrician in Cambridge?” If your business doesn’t appear in those answers, you’re invisible to a chunk of potential customers — and that chunk is growing every month.

Most local trade businesses have no idea this is happening. They’re still optimising for the Google results page from 2020. The results page looks completely different now.

The GEO / AI Visibility Audit tells you exactly where you stand and what to fix. Delivered in 3 working days.

What the GEO audit checks

The audit runs your website against five AI visibility layers. Each layer is scored against minimum and target thresholds, with specific fixes ranked by impact.

Layer 1

Extractability

Can AI tools pull clean, standalone answers from your pages? Checks declarative section openings, FAQ structure, and whether your content makes sense out of context.

Layer 2

Retrieval signals

Does your content match the queries AI systems are asked? Checks keyword specificity, entity naming, and whether your services are described in the language customers actually use.

Layer 3

Entity density

Are named entities — your trade, location, qualifications, brand — present in sufficient density for AI to build a knowledge graph around you?

Layer 4

Experience signals

Does your content demonstrate real-world experience? Checks for first-person accounts, specific project references, and named credentials.

Layer 5

Freshness

Does your content signal that it’s current? Checks for year references, recent dates, and content that reflects 2026 conditions.

What you get

A written audit report covering all five layers — each scored, with specific fixes ranked by impact. You’ll know exactly which pages need changes, what those changes are, and in what order to make them.

The report also flags any technical issues blocking AI crawlers: JavaScript-rendered content that AI can’t read, missing schema types, and noindex tags affecting key pages.

Delivery: 3 working days. Sent as a PDF with annotated page screenshots.

Who this is for

Trade businesses in Cambridge and across the UK who want to understand their AI search visibility before investing in content. Also useful for businesses who have already published guides and want to know why they’re not being cited in AI Overviews.

It also makes sense before committing to ongoing AI Overviews optimisation. The audit shows you the baseline — the monthly work moves you from that baseline toward consistent visibility.

Pricing

Scope What’s included Price
Single page Homepage or one service page — full 5-layer audit + fix list £97
Full site Up to 10 pages — full 5-layer audit + prioritised fix list £197
Full site + fixes Everything above, plus I implement the changes for you £297

Implementation means I make the fixes — rewriting section openings, adding schema, restructuring FAQs — rather than just reporting them. No follow-up commitment required, though most clients use the fix list as the starting point for ongoing work.

Frequently asked questions

GEO — Generative Engine Optimisation — is the practice of structuring your website so AI search tools can extract and cite your content. As Google AI Overviews, ChatGPT, and Perplexity answer more local service questions directly, businesses whose content is structured for extraction get cited — and those whose isn’t get skipped. The audit tells you which category you’re in and what to change.
A traditional SEO audit checks keywords, backlinks, and technical factors that affect Google rankings. A GEO audit checks whether AI systems can extract and attribute your content — declarative section structure, entity density, schema types, and whether key content is in raw HTML rather than JavaScript. Both audits are useful; they check different things.
Three working days from receiving your website URL. Full-site audits covering up to 10 pages are typically completed within 3–4 working days.
The £297 option includes implementation — I make the structural and content changes identified in the audit. This covers rewriting section openings, adding missing schema, restructuring FAQ content, and fixing any technical AI-crawl blockers.
Many of the changes that improve AI visibility also improve traditional Google rankings — declarative headings, entity density, structured FAQs, and fast-loading clean HTML all contribute to both. The overlap is significant.

Ready to find out where you stand?

Drop me a message or call 07549 636 200. I’ll confirm your site scope and have the audit back within 3 working days.

07549 636 200 WhatsApp me · Send a message
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