Local SEO AJ Web Design · Cambridge Published 13 September 2026

Google Ads Management for Trade Businesses

Google Ads management service for trade businesses, £99/mo, AJ Web Design Cambridge

SEO is a slow build, worth doing, but it won't fill next week's diary. Google Ads will. When someone searches “emergency electrician near me” at 8pm, an ad puts you at the very top of the results before any organic listing. The catch is that Ads is easy to waste money on if it's set up badly. This service handles the setup and the ongoing management so your budget goes on clicks that turn into calls, not on tyre-kickers.

Google Ads management is a service that sets up and runs local search advertising for your trade business. Your ads appear at the top of Google when local customers search for your services, and the campaign is optimised each month to lower cost per enquiry. Price: £99 per month management, plus your own ad budget paid directly to Google. Cancel anytime.

£99per month management fee

Top ofGoogle from day one

Callsnot clicks, that's the goal

What's included in management

The £99 covers the work of building and running the campaign. Your ad budget is separate and goes straight to Google, you keep full control of how much you spend.

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Campaign setup Keywords, ad copy, and locations built from scratch

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Call-focused ads Click-to-call and lead forms, not vanity traffic

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Negative keywords Blocking the searches that waste your money

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Location targeting Only the areas you actually cover

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Monthly optimisation Cutting what fails, scaling what works

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Simple monthly report Spend, calls, and cost per enquiry

The single biggest waste in trade Google Ads is showing your ad to people searching for “free”, “DIY”, or “jobs”. Negative keywords block those before they cost you a penny. Most DIY campaigns skip this and burn half their budget on clicks that were never going to call.

Who this service is for

Google Ads suits trades with high job values or urgent demand: electricians, plumbers, heating engineers, roofers, drainage, locksmiths, and emergency callout services. If one job is worth hundreds or thousands of pounds, paying a few pounds per click to win it makes clear sense. It also works well for new businesses that can't wait months for SEO to kick in.

It's less suited to very low-value one-off services where the cost of a click eats the whole margin. If that's you, I'll tell you honestly and point you at SEO instead. I'd rather keep you than sell you a campaign that loses money.

Why ads and SEO do different jobs

SEO builds an asset that brings in free enquiries for years, but it takes months to mature. Ads buy you the top of the page today, for as long as you pay. The smart play for most trades is both: run ads to fill the diary now while SEO grows underneath, then dial the ad budget down once you rank organically.

A well-run campaign also teaches you which services and which words customers actually search for, insight you can then feed back into your website and SEO. Ads are a fast, paid version of the market research SEO does slowly.

Need somewhere for the clicks to land? Ads work far better pointing at a focused landing page than a homepage. If you don't have one, we can build it alongside the campaign.

What it costs versus the alternatives

Big agencies often charge 15–20% of your ad spend as their fee, which means the more you spend, the more they take, even if results don't improve. A flat £99 a month keeps my incentive on results, not on inflating your budget. Doing it yourself is free in cash but expensive in wasted spend and your time.

Option	Management fee	Setup done for you	Ongoing optimisation
DIY	Free	No	Your time
Agency (% of spend)	15–20% of budget	Yes	Yes
Cheap freelancer	£variable	Sometimes	Often not
AJ Web Design	£99/mo flat	Yes	Yes, monthly

One price. Nothing hidden.

£99 per month management · budget separate

Campaign setup Call-focused ads Monthly optimisation Flat fee No contract

Call 07549 636 200 to order

£99 is the management fee. Your ad budget is set by you and paid directly to Google, you control it and can change it any time.

Frequently asked questions about Google Ads management

Is the ad budget included in the £99?+

No. The £99 is my management fee for building and running the campaign. Your ad spend is separate, set by you, and paid directly to Google, so you always keep control of it. Many trades start with a modest daily budget and scale up once it's working.

How much should I spend on ads?+

It depends on your job values and area, but many local trades see results starting from a few hundred pounds a month. We'll agree a sensible starting budget and adjust once we see the cost per enquiry.

How soon will I get calls?+

Ads can start showing within a day or two of launch, so enquiries can come almost immediately, unlike SEO, which takes months. The first few weeks are about tuning, so it improves from there.

What if Google Ads isn't right for my business?+

I'll tell you before you spend anything. For very low-value services, the cost per click can exceed the profit on a job, and SEO is the better route. I'd rather be straight with you than run a losing campaign.

Do I need a landing page?+

Not strictly, but ads convert much better pointing at a focused landing page than a general homepage. We can build one alongside the campaign if it'll help.

Is there a contract?+

No. The £99 management is rolling and you can cancel any time. Your Google Ads account stays yours.

Cambridge Google Ads management for trade businesses

AJ Web Design is based in Cambridge and manages local Google Ads for trade businesses across Cambridgeshire and the UK. Plumbers, electricians, heating engineers, roofers, and emergency trades across Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds. Delivered remotely, no site visit needed.

Get to the top of Google this week.

Ads put you above every organic result the day they go live. Let's fill the diary.

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