Social Media Profile Setup for Trade Businesses
A customer gets your name from a neighbour, or reads it off the side of your van. Before they call, they look you up. On Facebook they find nothing, or a personal profile with no phone number, or a business page that was last updated two summers ago. None of that costs you the job on its own, but it makes the next trade they look up an easier choice.
What's included in the social media profile setup
Everything needed to turn a blank or half-finished profile into one you would be happy to send a customer to.
Facebook Page created or tidied Set up so you are the owner
Instagram business profile Linked to your Facebook Page
Profile picture and cover image Your logo and colours, sized for each platform
Bio and About section written Plain English: your trade and the area you cover
Contact details and opening hours Phone, website, service area and a call button
Page name and username Matching on both where possible, so you are easy to find
First 3 posts live Built from your job photos, with captions
Short handover guide How to post your own, in plain English
Who this service is for
Any trade business that wants a credible Facebook and Instagram presence without spending evenings working out the settings. Plumbers, electricians, builders, decorators, landscapers, roofers, joiners and barbers. Sole traders and small teams. It suits you if you have no profiles yet, if you run the business from a personal Facebook account, or if you have a Page that was set up in a hurry and never finished.
The service is entirely remote. You do not need to be in Cambridge, and it takes about 15 minutes of your time to send the details and check the result.
What a social profile does, and what it does not
A Facebook Page and an Instagram profile are a trust check. They show a customer that you exist, what you do, where you work and that you are still trading. They are also where local recommendations happen, in community groups and on neighbours' posts, so it helps to be ready when someone tags you.
What they do not do is rank on Google for searches like "plumber Cambridge". That comes from your website and your Google Business Profile. Treat social profiles as the support act: they back up the things that find you new customers, they do not replace them.
| Option | What you get | Cost |
|---|---|---|
| AJ profile setup | Facebook and Instagram branded, details filled in, first 3 posts live, handover guide | £147 one-off |
| Do it yourself | The apps are free, but most people stop at a name and a photo: no bio, no hours, nothing posted | Free, plus your evenings |
| Personal profile used for work | No business details, no call button, and customers see your personal photos | Free |
| Ongoing posting | A separate service: job photos, captions and scheduling, three posts a week | £149/mo |
How it works
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1
You send me the basics
Your trading name, phone number, the area you cover, your hours, your logo if you have one, and 5 to 10 photos of finished jobs. A WhatsApp message is fine.
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2
I build and brand both profiles
Facebook first, then Instagram, linked together. Profile picture, cover image, bio, contact details and hours. I send you screenshots to approve before anything goes public.
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3
Your first posts go live
Three posts from your job photos, with captions. You get a short guide on how to post your own, and I remove my access once you are happy.
What you need to provide
Trading name, phone and the area you cover A WhatsApp message with these is enough
Your logo, if you have one If not, I use your business name in your brand colours
5 to 10 photos of finished jobs Phone photos are fine. Check no customer faces or house numbers are visible
A Facebook account to own the Page I will show you how to give me limited access. No passwords shared
One price. Nothing hidden.
Prices correct as at 13 October 2026. The £147 covers setup only. Ongoing posting is a separate service.
Frequently asked questions about social media profile setup
Cambridge social media profile setup for trade businesses
AJ Web Design is based in Cambridge and sets up Facebook and Instagram profiles for trade businesses across Cambridgeshire, Hertfordshire, Bedfordshire, Suffolk and the wider UK. Everything is done remotely, so there is no need to meet in person. I work with trades in Cambridge, Cambourne, Ely, Huntingdon, St Ives, St Neots, Newmarket, Saffron Walden, Royston, Bury St Edmunds and anywhere else in the UK.
Look the part before they call.
Tell me your trade and send a few job photos. Your Facebook and Instagram profiles will be live in 2 working days.
07549 636 200 WhatsApp · Send a message