Brand Kit for Trade Businesses
A logo on its own is a start, but branding is what makes a business look established. When your van, your website, your quotes, and your Facebook page all use the same colours and fonts, a customer's brain reads “proper company” before they've consciously noticed why. A brand kit gives you that consistency in one go: a logo, a set colour palette, a font pairing, and a simple guidelines PDF so everything you ever make matches.
What's included in the brand kit
Everything you need to look consistent across every place your business appears, delivered as ready-to-use files.
Professional logo In PNG, SVG, and favicon formats
Colour palette Primary and accent colours with exact codes
Font pairing A heading and body font that work together
Brand guidelines PDF How to use it all, in plain terms
Logo variations Full colour, mono, and a version for dark backgrounds
Two rounds of revisions So you get something you're happy with
Who this service is for
Any trade business that wants to look established, not improvised: plumbers, electricians, builders, decorators, landscapers, roofers, joiners, and barbers. It's ideal when you're about to invest in a van wrap, uniforms, signage, or a new website and want everything to match from the start rather than clashing.
Setup is remote. We talk briefly about your business and the feel you want, I design the kit, you get two rounds of revisions, and I deliver the files and guidelines PDF ready to use anywhere.
Why a kit beats a lone logo
A logo answers one question: what's your mark. A brand kit answers all the others: which colours, which fonts, how it looks in one colour, how it sits on a dark van. Without those decisions made in advance, every new thing you print becomes a fresh guess, and the guesses drift apart until nothing quite matches. The kit locks the decisions once so you never re-make them.
That consistency compounds. The more places a customer sees the same colours and mark (van, site, Facebook, quote), the more familiar and trustworthy your business feels, even to someone who's only encountered you twice.
What it costs versus the alternatives
A branding agency will charge four figures for an identity project. A £5 logo from a marketplace gives you a file and nothing else: no colours, no fonts, no guidance, and often no editable version. At £197, this is a complete, usable identity for a trade business, without agency pricing.
| Option | Cost | Colours & fonts | Guidelines |
|---|---|---|---|
| Marketplace logo | £5–£30 | No | No |
| Branding agency | £1,000–£5,000+ | Yes | Yes |
| Logo only | £97 | No | No |
| AJ Web Design brand kit | £197 | Yes | Yes |
One price. Nothing hidden.
One-off. You own all the files outright and can use them anywhere: van, uniform, signage, website, print. Need extra logo concepts, more revision rounds or stationery designs? Contact me for a price.
Frequently asked questions about the brand kit
Cambridge brand kits for trade businesses
AJ Web Design is based in Cambridge and creates brand kits for trade businesses across Cambridgeshire and the UK. Plumbers, electricians, builders, decorators, landscapers, roofers, and barbers across Cambridge, Ely, Huntingdon, St Ives, St Neots, Newmarket, Peterborough, Saffron Walden, Royston, and Bury St Edmunds. Delivered remotely, no site visit needed.
Look like a proper company everywhere.
Logo, colours, fonts, and guidelines in one kit. Consistent from van to website.
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